The FiddleFly Advanced Accordion Widget
Mobile Architecture
The Advanced Accordion brings even more flexibility when building custom accordions to condense content. With the Advanced tool, you can set the accordion’s open/closed starting position, customize the images that link to content, and utilize RGL technology within the condensed content.
Tools for Rapid Development
With Rapid Graphic Linking, you can make your 2D designs interactive instantly.
By connecting in-store displays to dynamic mobile websites, EYE is turning heads of mobile web enthusiasts all over the world.
Jeff Gunderman, SVP & GM of EYE Corp Media talked about his experience with FiddleFly and the mobile industry.
Tell us about your unique relationship with FiddleFly.
Our primary focus is building out-of-home advertisements, so FiddleFly has helped us create back-end mobile experiences to connect with and extend the interaction with our displays.
+ What advice would you give to someone who is exploring mobile for their business?
First, don’t hesitate. Mobile is becoming a cornerstone piece of any business, to the point that not thinking mobile first is doing a huge disservice to customers.
Just as important as creating a mobile experience for customers, is focusing on mobile marketing. Companies are short-sighted if they are not developing a mobile marketing strategy since plain and simple that is where your audience is spending their time.
+ Do you find your customers are embracing mobile?
Our customers are advertisers, and the answer to that is, ‘not nearly as quickly as they should be’. Consumers have already embraced mobile in a big way, but there is a huge discrepancy between mobile web use and mobile ad/web spend. One thing we know, our customers’ customers are creating a demand for better mobile experiences.
+ What drew you to FiddleFly versus other mobile web solutions?
I actually was drawn to FiddleFly first through an article published by Alex (Kutsishin) that talked about mobile advertising with a philosophy that I agreed with. I met with the team and was impressed with the agency-side understanding and support they offered. Eventually I got to see the actual FiddleFly software in action and it was equally impressive, but the understanding of the industry was what originally got the ball rolling.
+ What got you interested in getting into the mobile space to begin with?
We realized that mobile is the great enabler in terms of marketing. The mobile experience you provide is the true test of a product or brand since it is how your customers will take your message with them. Mobile is so ingrained in the culture now that to ignore it would be insane.
Companies like Hunu, an app maker that links customers’ mobile content, have built everything from mobile business cards to fully-custom mobile websites using FiddleFly as an integral tool.
Josh Cohen, President of Hunu, talks a little about how they’ve put the tool in practice, and the state of the mobile web.
Can you talk a little about your relationship with FiddleFly?
It’s been great. We could not deliver relevant content in the mobile space in a timely manner before we started using FiddleFly. It can be so hard for people to visualize content on the mobile platform and since all of our projects are mobile-first, FiddleFly is perfect for generating great content (be it layouts, previews, or front-end concepting) quickly. It has become what we like to call the “Magic Show” that gives our customers a true visual sense of what their projects will become.
+ What drew you to the mobile industry in the first place and where do you think it’s going?
When mobile first started to emerge, I had no clue what I would do with it but I knew right away I wanted to be a part of it. I saw that there was this exciting influx of newer and cooler devices and yet somehow web content for those devices was not getting cooler, it was kind of stuck in the Stone Age. I realized I don’t think there is anything more relevant or useful to the world that I could design right now than mobile content.
Right now, it’s a challenge convincing people they need mobile, but I can’t wait until people start to catch up with what we are thinking because there is going to be an amazing boom of creativity when they do.
+ What drew you to FiddleFly and what made you choose it in the end?
We actually found FiddleFly through a developer that was raving about the tool. We tried out a number of other mobile web building options and were pretty unimpressed with the lack of customization. What we liked most about FiddleFly aside from the software was the unique, agency feel they have. It’s just a totally different experience.
+ What advice would you give to someone who is exploring mobile for their business?
Know your demographic. Mobile-first applies to everyone, but being able to create really targeted content for your specific audience creates way better experiences.
Also, don’t be afraid to embrace the chaos. We keep thinking we are farther along than we probably are, and you’ll have to be patient in helping your customers catch up. Mobile is new and exciting and awesome, but it is also unfamiliar to most and constantly changing. Once you take the leap of faith, and help your customers do the same, the mobile space is easy to be successful in since there is so much opportunity to be had.
FiddleFly for Students
Students, Teachers, and Universities can access FiddleFly completely free. Help students build mobile portfolios by integrating FiddleFly into their design toolbox.
Upcoming Events
First-View Mobile Strategies
April 30, 2013 | Learn More
Digital Summit 2013
May 14-15, 2013 | Learn More
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From freelance designers to international media firms, when it is time to build your unique mobile solutions, FiddleFly can help support your mission.
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